• Serena McGowan

Tips for Being a Successful Web Designer

Updated: Feb 26

Communication with the client

Communication with the client is huge in a project. In the end, the project is a representation of who they are as a person, business, or organization. Yes, it is your work, but your work is what will bring them customers, clients, students, work, etc. If the client wants one design but you think that it will sell with another design, it’s okay to communicate that. In the end, the client needs to be happy with the final product. Their happiness will bring you more business through word of mouth or publicity through social media.

Draw up a plan

You can not go into a project without a plan. The client is going to want to see your thoughts, ideas, and what you think is the best design for their industry. Going into a project blindly will only end in a plethora of “I’m not sure”, “I’ll get back to you”, and “I don’t know right now.” You want to go into every project with a plan (and maybe a backup plan), just in case Plan A is not the flavor of choice that day.


I find meeting to be the best way to convey my vision, and the best way for the client to convey their vision. Without them, you’re left with phone calls and constant emailing back and forth, While phone calls can be productive, you’re not physically seeing the production in real time. Same goes for emails. Wording can get misconstrued via email and it’s not always as productive.

Listen to the wants and needs

A web designer will not be successful without listening to the wants and needs of the client. Like I stated above about communication, you have to listen, understand, and then respond. As a designer, sometimes what I envision may not be what the customer envisions. It may not even be what sells. By collaborating and working together, the needs will be met resulting in a successful project.

Keep to time schedule

Time delegation is crucial to a successful project. Yes, doing you best work should not be rushed, but, you also want to be efficient. Time is money. I’ve worked on projects that took almost three weeks start to finish, and I’ve worked on projects that were finished in an hour and a half. Being reasonable with time is also an important factor. As a designer, it’s important to set a time frame without feeling pressured or rushed by yourself or the client. If a client needs something done in three days, schedule them around a time that you know you will not be busy. Not during your busiest three days of the week.

These tricks are things I’ve learned just from experience. There’s no rhyme or reason to the order. They are just simple, yet effective, tricks that I hold true in order to be successful with every project.