With the unavoidable competition between dance studios, each needs to have their presence known on the Internet with information informing the public about what makes them different.
The original website showcased the studio content-wise, but lacked in design and appeal to the current generation. The new website still holds true to its original content, with a twist of current design and structure. The most important part was to feature the students in order to show different ages, genders, diversity, and genres of dance.
The current site also demonstrates that South Shore School of Dance is not just dance. There are opportunities for artists, musicians, and party rentals.